April 2013
2 posts
Content sharing: 5 reasons no one shares your...
Content sharing: 5 reasons no one shares your content (via http://www.contentmarketingexperience.com)
So you’ve read all the SEO and online marketing blogs and you know that building dodgy links that are spammier than that awful processed meat is not an option anymore. You know these days it’s all about creating “quality content” and you know social content sharing is pretty important...
Growing Your Small Business with Digital Marketing...
Small business and innovation go hand in hand. Most, if not all, start-ups are small businesses, often competing against larger, better funded organizations. That means, they need to innovate, differentiate, and be super creative to break through, reach new customers, and grow their business. That takes smart marketing on a budget.
The presentation below (from a guest webinar I conducted in...
March 2013
1 post
3 Keys to Content Curation Success
One of the biggest challenges facing marketers and pr pros today is and how and where to get quality content. The “content is king” adage is repeated ad nauseum. Certainly a significant portion of content is original branded content, produced in-house, by agencies or freelancers and yet there is also quite a bit of room for content provided by others.
This is where content curation...
December 2012
1 post
1 tag
Strategic Content Marketing Requires Barriers to... →
“Content marketers need to establish barriers to consumption on some content in order to identify, qualify, segment and score those website visitors with potential to become customers.”
August 2012
1 post
4 tags
Content Marketing and Social Media: How Do You...
You’ve read all those blog posts. Social media has hit the mainstream and content marketing is buzzing. You have a presence. You produce content. Maybe you even have a social media manager and a content director. But how do you know it’s really working?
Reporting on a recent study, Sam Laird at Mashable blogged:
How do marketers and entrepreneurs measure whether social...
July 2012
4 posts
10 tags
10 tags
2 tags
4 Essential SEO Infographics
A lot has changed in the last 3 years in Google’s search algorithms, from Caffeine, to Freshness, to Penguin to Panda. Moving the emphasis to social signals and content. So, you might think the work of an SEO consultant has changed dramatically. When, in fact, it hasn’t. Even in 2009, as evidenced in this post from Rand Fishkin of SEOmoz, the majority of time is spent:
...
4 tags
3 Ways to Avoid an #EpicFail in Your Mobile...
Mobile is booming. The latest mobile marketshare data from comScore surveying over 30,000 U.S. mobile phone subscribers, revealed that 50% of mobile phone users consume content on their mobile devices with 36% of mobile users accessing social sites. And this number will continue to grow. So, what are you doing to take advantage of this trend?
Ensure your owned media channels are mobile...
June 2012
16 posts
5 tags
SEO for Start-ups in 10 Minutes [VIDEO]
Google just released this video with tips for Start-ups on SEO best practices. As I mentioned in my post yesterday, 5 Reasons to Focus SEO on Content, “classic SEO” techniques such as stuffing keywords into the Meta data just don’t work anymore, since Google ignores all of those factors now and focuses primarily on content and social signals.
To further illustrate the point...
4 tags
5 Reasons Why You Need to Focus Your SEO on...
By now, most of you have probably implemented many traditional SEO techniques, keywords in Meta Data, keywords on page, as many inbound links as possible, etc. Now, some of those factors might be actually hurting your search ranking.
According to the latest ranking factors data from Searchmetrics the following factors are most relevant for a good ranking in Google search results:
Social media...
1 tag
Lessons Learned From Top Curating Sites: Adobe’s... →
Content curation is a valuable component of every content marketing strategy. Finding, sharing and commenting on content written by others by still relevant to your nice audience. I was privvy to the initial editorial stategy document that Intel produced prior to the launch of the the IQ curated blog. Intel is extemely clear about who the target reader is, the types of content they find valuable...
The Social Business: Social media is fueling big... →
cnet:
Here’s how much data we generate every minute:
Email users send more than 204 million messages;
Mobile Web receives 217 new users;
Google receives over 2 million search queries;
YouTube users upload 48 hours of new video;
Facebook users share 684,000 bits of content;
…
2 tags
8 Attributes of Content That Inspire Action →
Image courtesy of Anirudh Koul
A solid post from Dan Tynski on SEOmoz with great examples of content that inspire action. Here are the 8 Attributes:
Provocative: Does your content flip conventional wisdom on its head?
Visionary: Are you causing a “Eureka moment” for the reader?
Differentiated: Are you rehashing what others have already said?
Relevant: Does your content appeal to your target...
2 tags
5 Practices That Are Working in Social Content...
Content curation is becoming a prominent component of individual as well as marketer behavior on the web. There are new tools and new research that demonstrate the growth trend in this practice. But, what content works best across the various channels?
This week in NYC at the NYU Media Talk, social media experts from BuzzFeed, Flipboard, and the Washington Post’s WaPo Labs joined David Carr of...
5 tags
Mathematical Proof that Trust is the #1 Factor in...
The primary measurement, and often most desired initial outcome, of content and social marketing that reveals audience engagement, is content “shares”, or “Re-Tweets” in the case of Twitter. But what is the anatomy of the perfect Tweet?
How, as a social and content marketer do you create content that is most likely to be shared and re-tweeted? What can you do to boost...
“To the extent that Twitter is offering news consumers of all kinds access to the...”
– -Matthew Ingram from GigaOm You can read the full article here. (via jenleereeves)
FJP: I was going to write about this later today but thanks to #jenclass / Jen Reeves, now I just need to add a few cents.
What Matthew’s referring to is Twitter’s new hashtag pages that aggregate posts around a...
3 tags
3 Insights the Twitter #NASCAR Campaign Reveals to...
Twitter traffic is exploding. Nearly 3 years after the Wall Street Journal announced that it had gone mainstream, Twitter has gone mainstream again. This time on television, with its own Ad campaign to show big Brands how they can use Twitter for a rich, real-time, interactive multi-platform experience with tens of thousands of engaged fans.
But, it would seem this weekend’s #NASCAR page...
5 tags
4 New Ways Google Algorithm Changes Impact Content...
As we’ve discussed previously on this blog, Google is continuously looking to improve the quality of its search results.
Chris Crum at WebProNews reported yesterday on the 4 primary factors:
Better detection of major new events. [project codename “Freshness”] This change helps ensure that Google can return fresh web results in realtime seconds after a major event occurs.
...
“If you don’t read or write, you can’t be educated, you can’t care about anything...”
– Ray Bradbury, brilliant as ever, in a rare 2003 interview on fixing education and our responsibility to future generations. (via explore-blog)
5 tags
Sean Parker's Airtime and Social Discovery
Have you tried the new app. from Napster founder Sean Parker yet? There’s been a bit of buzz this week on the product. Some, that have mentioned various bugs.
Still, the notion that I see as important here is the element of social discovery, which according to the SF Gate, “in the past year, the category has come to broadly encompass ways to use Facebook or other social-networking...
4 tags
Pinterest Rival LoveIt Brings the Love to Search...
Content curation continues to grow along with apps that help us share inspiring content in a beautiful and elegant environment.
LoveIt is the latest app to tap into the trend. According the site:
“LoveIt is a visual, powerful platform for individuals & groups to discover, collect, organize, and share the things they love, in public or private collections”
Visit the site and...
3 tags
3 Keys to Becoming a Trusted Brand
Repeat, Repeat, Repeat.
According to the 2012 Edelman Trust Barometer,
“63 percent say that messages must be repeated between three and five times for them to be believed, a four-point uptick over last year.” - 2012 Edelman Trust Barometer
As marketers and communicators, it is easy to overlook the fact that customers are constantly interacting with messages and communications from...
3 tags
What is F.A.R.E. Content Marketing
So what is FARE Content Marketing?
Over the last 7 years, I have been lecturing regularly at both UCLA and Loyola Marymount University to undergrads and professionals (taking extension courses) on Public Relations, Social Media and Digital Communications.
I coined the acronym F.A.R.E. to make it easy for students (and professionals alike) to understand the keys to success in building...
1 tag
“Fare (noun): Material provided for use, consumption, or enjoyment”
– Merriam-Webster
May 2012
3 posts
3 tags
“Creativity is just connecting things. When you ask creative people how they did...”
– Steve Jobs
November 2010
5 posts
Getting all my #election news from Twitter. Thanks people, and no thanks network news pundits.
The irony of this is that most people are pissed because of the economy that started down hill when… who was that guy? #howcouldweforget
Voted with 3 kids under 7 in tow. Now, that’s patriotic! (@ Voting at MARK TWAIN MIDDLE SCHOOL) http://4sq.com/90uF1x
Via @nprnews: Alcohol More Dangerous Than Heroin, Study Finds | http://t.co/hkedXea
He can afford it. RT @techxsw: Facebook CEO’s Halloween Treat: Zuck gave full-sized candy bars to kids - http://bit.ly/crcldu
October 2010
47 posts
RT @newmediawire: Three million Californians use health plans with high out-of-pocket costs http://ping.fm/hNWxl
RT @ipressroom: Blog Post: ROI for the CEO - Clearly explaining the value of top quality online communications http://fb.me/KifEj5bD
RT @JDEbberly: The Rise of the Corporate Transmedia Storyteller by @SteveRubel http://goo.gl/2O1r
RT @kdpaine: missed the Grunig lecture at PRSA, you can read it here on The Measurement Standard http://bit.ly/ab2srd
I’m at UCLA School of Public Affairs (651 Charles E Young Dr, at 3250 Public Affairs Bldg, Los Angeles). http://4sq.com/9JZGgY
RT @frostfire: What’s The Street Price Of Twitter? Nearly $1.6 Billion http://tcrn.ch/90T7dS
RT @marketingwizdom: SEOmoz | The Definitive Guide to Awesome Web Content http://ow.ly/30G48 «Really in-depth
RT @waynesutton: FYI: -> The Business Value of Social Media: free online 10/28 w/ @ChrisBrogan @DMScott @CharleneLi http://bit.ly/cUJ …
Woot!! RT @billfishkin: Dear Texas, This is payback for Enron. Love, California. #SFGiants #WorldSeries
RT @newmediawire: Toyota TAPESTRY Program Now Accepting Entries for 21st Annual Science Grant Competition http://ping.fm/x0A2e
Headed to UCLA for lecture on online pr & social media communications for Fundamentals of PR class. What do you think is most important msg?
On location: @GeorgeDearing: compelling argument on “The Increasing Importance of Physical Location” — http://bit.ly/aydcVA [@HarvardBiz]”
RT @PeterHimler: P&G Global Brand Marketing Chief Marc Pritchard: “Old Spice viral mktg campaign generated 2B impressions.” #CPRF10
RT @thedailybeast: Whitman, Fiorina All but Done…Both Trail By Anywhere From Four to 11 Points http://thebea.st/cb9qZN #cheatsheet via …
RT @ryan_scott: Causecast Is Looking For Veterans’ Nonprofits www.bit.ly/dlsxtg via @causecast pls rt!
RT @TDefren: RT @cmbinfo Consumers Engaged Via Social Media Are More Likely To Buy, Recommend http://bit.ly/ccfpSL
RT @dbreakenridge: RT @GuyKawasaki: The Alltop Social Media Daily is out! http://bit.ly/cHBbrO ▸ Top stories today by @Alltop_Social
