F.A.R.E. Content Marketing

4 New Ways Google Algorithm Changes Impact Content Freshness

As we’ve discussed previously on this blog, Google is continuously looking to improve the quality of its search results.

Chris Crum at WebProNews reported yesterday on the 4 primary factors:

• Better detection of major new events. [project codename “Freshness”] This change helps ensure that Google can return fresh web results in realtime seconds after a major event occurs.
• Smoother ranking functions for freshness. [launch codename “flsp”, project codename “Freshness”] This change replaces a number of thresholds used for identifying fresh documents with more continuous functions.
• Better detection of searches looking for fresh content. [launch codename “Pineapples”, project codename “Freshness”] This change introduces a brand new classifier to help detect searches that are likely looking for fresh content.
• Freshness algorithm simplifications. [launch codename “febofu”, project codename “Freshness”] This month we rolled out a simplification to our freshness algorithms, which will make it easier to understand bugs and tune signals.

So, what does this mean to you?

Continue to focus on F.A.R.E. Content (frequent, authentic, relevant and engaging) so you best take advantage of Google’s emphasis on what is new, high-quality, relevant content.

What are your experiences with the Google updates? Are you seeing better search results? Or, are the search results, less relevant, but more recent?

8 June 2012 ·

• Tags
• seo
• Google Algorithm
• FARE Content Marketing
• content marketing
• web content strategy