5 Practices That Are Working in Social Content Curation

Content curation is becoming a prominent component of individual as well as marketer behavior on the web. There are new tools and new research that demonstrate the growth trend in this practice. But, what content works best across the various channels?

Image via OpenView Partners Blog

This week in NYC at the NYU Media Talk, social media experts from BuzzFeed, Flipboard, and the Washington Post’s WaPo Labs joined David Carr of the New York Times to talk about what’s working in curating social content.

Devon Glenn, a blogger at the Social Times covered the event and revealed the 5 practices that are working on social content curation:

  1. Content Discovery through Social Networks as opposed to search: “Each social network has its own merits. “Twitter is great for traditional beat reporting.” “Facebook favors content with a real emotional core…like cat pictures.”

  2. Content Discovery though APPs as opposed to websites: At Flipboard, “people are starting in apps. They’re not starting in websites.”

  3. Stories That People Can Feel Good About Sharing: “People favor the stories that give them a positive image — a sort of “intellectual jewelry,” said the NY Times’ David Carr.

  4. Numbered Lists and Animals: “No one knows why they work so well, or why certain numbers are more appealing than others, but stories with odd-numbered headlines like “31 animals who have disappointed us” are right up there with good, long-form writing in terms of sharability,” said BuzzFeed’s Editor-in-Chief Ben Smith.

  5. Reddit: “Reddit guards its community and prevents publishers from gaming it,” said Smith, “unlike Digg, which became a bunch of boring links to news articles.” 

So, to get more out of your content curation practice, try these techniques. Have you found other things that are working? What has been the most successful content type or practice for you in your content curation work?

14 June 2012 ·

About Me

Chris Bechtel, Principal and Chief Marketing Officer at Make Good Social, a division of Blue Deer LLC a full-service marketing and business development consulting firm for start-ups and growth-stage organizations focused on strategy + services for demand generation, revenue and growth. Chris is a content marketing, demand generation, social media marketing, online PR professional and growth hacker who has spent more than 15 years working with consumer and B2B startup tech companies as well as leading Fortune 500 companies including ACS (a Xerox Co.), City National Bank, Epson, and Target extend the reach of their content online.

Contact Me: about.me/chrisbechtel

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