F.A.R.E. Content Marketing
Attract and retain customers with Frequent, Authentic, Relevant, and Engaging content
8 Attributes of Content That Inspire Action
Image courtesy of Anirudh Koul
A solid post from Dan Tynski on SEOmoz with great examples of content that inspire action. Here are the 8 Attributes:
- Provocative: Does your content flip conventional wisdom on its head?
- Visionary: Are you causing a “Eureka moment” for the reader?
- Differentiated: Are you rehashing what others have already said?
- Relevant: Does your content appeal to your target audience?
- Timely: Are you one of the first to cover hot topics?
- Demonstrates Mastery: Are you positioning your brand as a thought leader?
- Can Be Delivered On: Do you provide the solution?
- Narrative: Are you telling a story with a clear beginning, middle, and end?
Read the full post here.
About Me
Chris Bechtel, a Senior Strategist at Make Good Social, and a Content Marketing, Demand Generation, Social Media Marketing and Online PR professional has spent more than 15 years working with companies from small business ($1MM) to large enterprises ($500MM+) including ACS (a Xerox Co.), City National Bank, Epson, and Toyota extend the reach of their content online.
Contact Me: about.me/chrisbechtel
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