8 Attributes of Content That Inspire Action

Inspring Readers to Action

Image courtesy of Anirudh Koul

A solid post from Dan Tynski on SEOmoz with great examples of content that inspire action. Here are the 8 Attributes:

  1. Provocative: Does your content flip conventional wisdom on its head?
  2. Visionary: Are you causing a “Eureka moment” for the reader?
  3. Differentiated: Are you rehashing what others have already said?
  4. Relevant: Does your content appeal to your target audience?
  5. Timely: Are you one of the first to cover hot topics?
  6. Demonstrates Mastery: Are you positioning your brand as a thought leader?
  7. Can Be Delivered On: Do you provide the solution?
  8. Narrative: Are you telling a story with a clear beginning, middle, and end?
Read the full post here.

Noob Guide to Online Marketing

22 June 2012 ·

About Me

Chris Bechtel, Principal and Chief Marketing Officer at Make Good Social, a division of Blue Deer LLC a full-service marketing and business development consulting firm for start-ups and growth-stage organizations focused on strategy + services for demand generation, revenue and growth. Chris is a content marketing, demand generation, social media marketing, online PR professional and growth hacker who has spent more than 15 years working with consumer and B2B startup tech companies as well as leading Fortune 500 companies including ACS (a Xerox Co.), City National Bank, Epson, and Target extend the reach of their content online.

Contact Me: about.me/chrisbechtel

Make Good Social
Blue Deer LLC