Content curation is a valuable component of every content marketing strategy. Finding, sharing and commenting on content written by others by still relevant to your nice audience. I was privvy to the initial editorial stategy document that Intel produced prior to the launch of the the IQ curated blog. Intel is extemely clear about who the target reader is, the types of content they find valuable and the voice and tone.
Check out the full post from Justin Lambert at Intigi to learn from these quality examples.
26 June 2012