Lessons Learned From Top Curating Sites: Adobe’s CMO and Intel’s IQ

Content curation is a valuable component of every content marketing strategy. Finding, sharing and commenting on content written by others by still relevant to your nice audience. I was privvy to the initial editorial stategy document that Intel produced prior to the launch of the the IQ curated blog. Intel is extemely clear about who the target reader is, the types of content they find valuable and the voice and tone.

Check out the full post from Justin Lambert at Intigi to learn from these quality examples.

26 June 2012 ·

About Me

Chris Bechtel, Principal and Chief Marketing Officer at Make Good Social, a division of Blue Deer LLC a full-service marketing and business development consulting firm for start-ups and growth-stage organizations focused on strategy + services for demand generation, revenue and growth. Chris is a content marketing, demand generation, social media marketing, online PR professional and growth hacker who has spent more than 15 years working with consumer and B2B startup tech companies as well as leading Fortune 500 companies including ACS (a Xerox Co.), City National Bank, Epson, and Target extend the reach of their content online.

Contact Me: about.me/chrisbechtel

Make Good Social
Blue Deer LLC