F.A.R.E. Content Marketing
Attract and retain customers with Frequent, Authentic, Relevant, and Engaging content
Lessons Learned From Top Curating Sites: Adobe’s CMO and Intel’s IQ
Content curation is a valuable component of every content marketing strategy. Finding, sharing and commenting on content written by others by still relevant to your nice audience. I was privvy to the initial editorial stategy document that Intel produced prior to the launch of the the IQ curated blog. Intel is extemely clear about who the target reader is, the types of content they find valuable and the voice and tone.
Check out the full post from Justin Lambert at Intigi to learn from these quality examples.
About Me
Chris Bechtel, a Senior Strategist at Make Good Social, and a Content Marketing, Demand Generation, Social Media Marketing and Online PR professional has spent more than 15 years working with companies from small business ($1MM) to large enterprises ($500MM+) including ACS (a Xerox Co.), City National Bank, Epson, and Toyota extend the reach of their content online.
Contact Me: about.me/chrisbechtel
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