5 Reasons Why You Need to Focus Your SEO on Content

By now, most of you have probably implemented many traditional SEO techniques, keywords in Meta Data, keywords on page, as many inbound links as possible, etc. Now, some of those factors might be actually hurting your search ranking.

According to the latest ranking factors data from Searchmetrics the following factors are most relevant for a good ranking in Google search results:

  1. Social media signals: social signals from Facebook, Twitter and Google+ are frequently associated with good rankings. So that means you need quality content that people are willing to share. Use our F.A.R.E. Content model to create content people will be willing to share.
  2. Brands have the advantage: Mainly because they produce more content and achieve higher engagement and social signals. You can start making a dent in a niche by focusing on content.
  3. Too much advertising is detrimental: The algorithms appear to prefer sites that have a balanced approach between content and ads. So focus on content, not ads on your site.
  4. Link quality is essential: Backlinks are still important but quantity is not the only important thing. Inbound links from poor quality sites can actually harm your ranking.
  5. Keywords in domains still important and frequently attract top results: despite all the rumors to the contrary, keyword domains are still alive and well and are often in the top rankings.
Here’s the ranking factors chart from Searchmetrics:

Tell us what you’re seeing on your site. Do you agree, is conventional SEO dead?
Image courtesy of Network Solutions

27 June 2012 ·

About Me

Chris Bechtel, Principal and Chief Marketing Officer at Make Good Social, a division of Blue Deer LLC a full-service marketing and business development consulting firm for start-ups and growth-stage organizations focused on strategy + services for demand generation, revenue and growth. Chris is a content marketing, demand generation, social media marketing, online PR professional and growth hacker who has spent more than 15 years working with consumer and B2B startup tech companies as well as leading Fortune 500 companies including ACS (a Xerox Co.), City National Bank, Epson, and Target extend the reach of their content online.

Contact Me: about.me/chrisbechtel

Make Good Social
Blue Deer LLC