The Convergence of Paid, Owned & Earned Media by AltimeterGroup on Flickr.The Convergence of Paid, Owned and Earned Media 
This Venn diagram from the Altimeter Group’s latest report reveals the trend among successful brands and brand marketers who have seen measurable effectiveness from combined efforts across channels.Via Flickr:
From Altimeter Group Report: “The Converged Media Imperative: How Brands Must Combine Paid, Owned and Earned Media,” by Rebecca Lieb and Jeremiah Owyang. Download the report at www.altimetergroup.com/research/reports

The Convergence of Paid, Owned & Earned Media by AltimeterGroup on Flickr.

The Convergence of Paid, Owned and Earned Media

This Venn diagram from the Altimeter Group’s latest report reveals the trend among successful brands and brand marketers who have seen measurable effectiveness from combined efforts across channels.

Via Flickr:
From Altimeter Group Report: “The Converged Media Imperative: How Brands Must Combine Paid, Owned and Earned Media,” by Rebecca Lieb and Jeremiah Owyang. Download the report at www.altimetergroup.com/research/reports

20 July 2012 ·

About Me

Chris Bechtel, Principal and Chief Marketing Officer at Make Good Social, a division of Blue Deer LLC a full-service marketing and business development consulting firm for start-ups and growth-stage organizations focused on strategy + services for demand generation, revenue and growth. Chris is a content marketing, demand generation, social media marketing, online PR professional and growth hacker who has spent more than 15 years working with consumer and B2B startup tech companies as well as leading Fortune 500 companies including ACS (a Xerox Co.), City National Bank, Epson, and Target extend the reach of their content online.

Contact Me: about.me/chrisbechtel

Make Good Social
Blue Deer LLC