Attract and retain customers with Frequent, Authentic, Relevant, and Engaging content
The Convergence of Paid, Owned and Earned Media
This Venn diagram from the Altimeter Group’s latest report reveals the trend among successful brands and brand marketers who have seen measurable effectiveness from combined efforts across channels.
From Altimeter Group Report: “The Converged Media Imperative: How Brands Must Combine Paid, Owned and Earned Media,” by Rebecca Lieb and Jeremiah Owyang. Download the report at www.altimetergroup.com/research/reports