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Converged Media Lab: Top Success Criteria by AltimeterGroup on Flickr.
Top Success Criteria for Converged Media: Combining, Paid, Owned & Earned Media
From the Altimeter Group: “11 Success Criteria to Make Converged Media a Reality: We found through interviews a set of patterns from respondents on what will make this a reality and organized the criteria into four distinct categories: Strategy, Organization, Production, Analysis. While this process is likely followed in any individual point channel, now, it must be an integrated approach.”
Via Flickr:
From Altimeter Group Report: “The Converged Media Imperative: How Brands Must Combine Paid, Owned and Earned Media,” by Rebecca Lieb and Jeremiah Owyang. Download the report at www.altimetergroup.com/research/reports
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About Me
Chris Bechtel, a Senior Strategist at Make Good Social, and a Content Marketing, Demand Generation, Social Media Marketing and Online PR professional has spent more than 15 years working with companies from small business ($1MM) to large enterprises ($500MM+) including ACS (a Xerox Co.), City National Bank, Epson, and Toyota extend the reach of their content online.
Contact Me: about.me/chrisbechtel
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