F.A.R.E. Content Marketing

Content sharing: 5 reasons no one shares your content

Thu, 25 Apr 2013 09:52:00 -0700

Content sharing: 5 reasons no one shares your content (via...

Growing Your Small Business with Digital Marketing and Social Media

Tue, 23 Apr 2013 10:56:40 -0700

Small business and innovation go hand in hand. Most, if not all, start-ups are small businesses,...

3 Keys to Content Curation Success

Fri, 01 Mar 2013 14:52:00 -0800

One of the biggest challenges facing marketers and pr pros today is and how and where to get...

Strategic Content Marketing Requires Barriers to Consumption

Tue, 04 Dec 2012 22:16:43 -0800

Strategic Content Marketing Requires Barriers to Consumption: “Content marketers need to...

Content Marketing and Social Media: How Do You Know If It's Really Working?

Thu, 16 Aug 2012 00:57:00 -0700

You’ve read all those blog posts. Social media has hit the mainstream and content marketing...

Converged Media Lab: Top Success Criteria by AltimeterGroup on...

Fri, 20 Jul 2012 14:33:00 -0700

Converged Media Lab: Top Success Criteria by AltimeterGroup on Flickr.

Top Success Criteria for Converged Media: Combining, Paid, Owned & Earned Media

From the Altimeter Group: “11 Success Criteria to Make Converged Media a Reality: We found through interviews a set of patterns from respondents on what will make this a reality and organized the criteria into four distinct categories: Strategy, Organization, Production, Analysis. While this process is likely followed in any individual point channel, now, it must be an integrated approach.”

Via Flickr:
From Altimeter Group Report: “The Converged Media Imperative: How Brands Must Combine Paid, Owned and Earned Media,” by Rebecca Lieb and Jeremiah Owyang. Download the report at www.altimetergroup.com/research/reports

The Convergence of Paid, Owned & Earned Media by...

Fri, 20 Jul 2012 14:29:48 -0700

The Convergence of Paid, Owned & Earned Media by AltimeterGroup on Flickr.

The Convergence of Paid, Owned and Earned Media

This Venn diagram from the Altimeter Group’s latest report reveals the trend among successful brands and brand marketers who have seen measurable effectiveness from combined efforts across channels.

Via Flickr:
From Altimeter Group Report: “The Converged Media Imperative: How Brands Must Combine Paid, Owned and Earned Media,” by Rebecca Lieb and Jeremiah Owyang. Download the report at www.altimetergroup.com/research/reports

4 Essential SEO Infographics

Tue, 10 Jul 2012 18:27:00 -0700

A lot has changed in the last 3 years in Google’s search algorithms, from Caffeine, to...

3 Ways to Avoid an #EpicFail in Your Mobile Content Marketing

Thu, 05 Jul 2012 17:03:45 -0700

Mobile is booming. The latest mobile marketshare data from comScore surveying over 30,000 U.S....

SEO for Start-ups in 10 Minutes [VIDEO]

Fri, 29 Jun 2012 09:49:00 -0700

Google just released this video with tips for Start-ups on SEO best practices. As I mentioned in my...

5 Reasons Why You Need to Focus Your SEO on Content

Wed, 27 Jun 2012 11:55:00 -0700

By now, most of you have probably implemented many traditional SEO techniques, keywords in Meta...

Lessons Learned From Top Curating Sites: Adobe’s CMO and Intel’s IQ

Tue, 26 Jun 2012 15:33:00 -0700

Lessons Learned From Top Curating Sites: Adobe’s CMO and Intel’s IQ: Content curation is a valuable...

The Social Business: Social media is fueling big data

Fri, 22 Jun 2012 16:06:50 -0700

The Social Business: Social media is fueling big data: cnet: Here’s how much data we generate every...

8 Attributes of Content That Inspire Action

Fri, 22 Jun 2012 15:24:00 -0700

8 Attributes of Content That Inspire Action: Image courtesy of Anirudh Koul A solid post from Dan...

5 Practices That Are Working in Social Content Curation

Thu, 14 Jun 2012 14:58:00 -0700

Content curation is becoming a prominent component of individual as well as marketer behavior on the...

explore-blog: Wisdom from Conan O’Brien in a beautiful...

Thu, 14 Jun 2012 13:32:31 -0700

explore-blog:

Wisdom from Conan O’Brien in a beautiful hand-pulled typographic screen print by Kyle and Courtney Harmon.

More O’Brien gold in his 2011 Dartmouth commencement address.

(↬ swissmiss)

Mathematical Proof that Trust is the #1 Factor in Social Media Sharing

Wed, 13 Jun 2012 12:52:00 -0700

The primary measurement, and often most desired initial outcome, of content and social marketing...

"To the extent that Twitter is offering news consumers of all kinds access to the information they..."

Wed, 13 Jun 2012 12:20:32 -0700

““To the extent that Twitter is offering news consumers of all kinds access to the information...

3 Insights the Twitter #NASCAR Campaign Reveals to Marketers

Mon, 11 Jun 2012 18:47:00 -0700

Twitter traffic is exploding. Nearly 3 years after the Wall Street Journal announced that it had...

4 New Ways Google Algorithm Changes Impact Content Freshness

Fri, 08 Jun 2012 13:52:00 -0700

As we’ve discussed previously on this blog, Google is continuously looking to improve the...