Attract and retain customers with Frequent, Authentic, Relevant, and Engaging content
Content curation is becoming a prominent component of individual as well as marketer behavior on the web. There are new tools and new research that demonstrate the growth trend in this practice. But, what content works best across the various channels?
This week in NYC at the NYU Media Talk, social media experts from BuzzFeed, Flipboard, and the Washington Post’s WaPo Labs joined David Carr of the New York Times to talk about what’s working in curating social content.
Devon Glenn, a blogger at the Social Times covered the event and revealed the 5 practices that are working on social content curation:
So, to get more out of your content curation practice, try these techniques. Have you found other things that are working? What has been the most successful content type or practice for you in your content curation work?
Twitter traffic is exploding. Nearly 3 years after the Wall Street Journal announced that it had gone mainstream, Twitter has gone mainstream again. This time on television, with its own Ad campaign to show big Brands how they can use Twitter for a rich, real-time, interactive multi-platform experience with tens of thousands of engaged fans.
But, it would seem this weekend’s #NASCAR page demonstration, although attended by a top team from Twitter, was also meant to remind smaller businesses and potential advertisers of the value of using the platform to provide compelling content and to target a niche with a #hashtag.
As Twitter expands its advertising offerings and continues to promote the platform to the masses, its value to content marketers will only increase.
Here are some takeaways I had watching the #NASCAR campaign:
What takeaways did you have?
Content curation continues to grow along with apps that help us share inspiring content in a beautiful and elegant environment.
LoveIt is the latest app to tap into the trend. According the site:
“LoveIt is a visual, powerful platform for individuals & groups to discover, collect, organize, and share the things they love, in public or private collections”
Visit the site and check it out for yourself, to see how it might fit into your content curation strategy. Determine if your target customer might spend time here interacting with the content you share.
What do you think? Is this a tool you might beging to use if your customers are there?