F.A.R.E. Content Marketing
Attract and retain customers with Frequent, Authentic, Relevant, and Engaging content
4 New Ways Google Algorithm Changes Impact Content Freshness
As we’ve discussed previously on this blog, Google is continuously looking to improve the quality of its search results.
Chris Crum at WebProNews reported yesterday on the 4 primary factors:
- Better detection of major new events. [project codename “Freshness”] This change helps ensure that Google can return fresh web results in realtime seconds after a major event occurs.
- Smoother ranking functions for freshness. [launch codename “flsp”, project codename “Freshness”] This change replaces a number of thresholds used for identifying fresh documents with more continuous functions.
- Better detection of searches looking for fresh content. [launch codename “Pineapples”, project codename “Freshness”] This change introduces a brand new classifier to help detect searches that are likely looking for fresh content.
- Freshness algorithm simplifications. [launch codename “febofu”, project codename “Freshness”] This month we rolled out a simplification to our freshness algorithms, which will make it easier to understand bugs and tune signals.
So, what does this mean to you?
Continue to focus on F.A.R.E. Content (frequent, authentic, relevant and engaging) so you best take advantage of Google’s emphasis on what is new, high-quality, relevant content.
What are your experiences with the Google updates? Are you seeing better search results? Or, are the search results, less relevant, but more recent?
What is F.A.R.E. Content Marketing
So what is FARE Content Marketing?
Over the last 7 years, I have been lecturing regularly at both UCLA and Loyola Marymount University to undergrads and professionals (taking extension courses) on Public Relations, Social Media and Digital Communications.
I coined the acronym F.A.R.E. to make it easy for students (and professionals alike) to understand the keys to success in building relationships online. That success is built upon content that is: Frequent, Authentic, Relevant and Engaging.
Art and creativity are inextricably linked to business communications, and the goal of business communications is to make us move. Move to buy, move to recommend, move to take an action.
So what needs to happen so that we can achieve those goals as marketers and communicators? Create content that is F.A.R.E.
About Me
Chris Bechtel, a Senior Strategist at Make Good Social, and a Content Marketing, Demand Generation, Social Media Marketing and Online PR professional has spent more than 15 years working with companies from small business ($1MM) to large enterprises ($500MM+) including ACS (a Xerox Co.), City National Bank, Epson, and Toyota extend the reach of their content online.
Contact Me: about.me/chrisbechtel
Make Good Social
Copyright © Make Good Social Theme created by 
