F.A.R.E. Content Marketing
Attract and retain customers with Frequent, Authentic, Relevant, and Engaging content
8 Attributes of Content That Inspire Action
Image courtesy of Anirudh Koul
A solid post from Dan Tynski on SEOmoz with great examples of content that inspire action. Here are the 8 Attributes:
- Provocative: Does your content flip conventional wisdom on its head?
- Visionary: Are you causing a “Eureka moment” for the reader?
- Differentiated: Are you rehashing what others have already said?
- Relevant: Does your content appeal to your target audience?
- Timely: Are you one of the first to cover hot topics?
- Demonstrates Mastery: Are you positioning your brand as a thought leader?
- Can Be Delivered On: Do you provide the solution?
- Narrative: Are you telling a story with a clear beginning, middle, and end?
Are you using images in your communications to support your text? Our devices today are all multimedia friendly. People scan on the web, they don’t read - so use images to support your message and tell a deeper story.
(Source: plus.google.com)
About Me
Chris Bechtel, a Senior Strategist at Make Good Social, and a Content Marketing, Demand Generation, Social Media Marketing and Online PR professional has spent more than 15 years working with companies from small business ($1MM) to large enterprises ($500MM+) including ACS (a Xerox Co.), City National Bank, Epson, and Toyota extend the reach of their content online.
Contact Me: about.me/chrisbechtel
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