F.A.R.E. Content Marketing
Attract and retain customers with Frequent, Authentic, Relevant, and Engaging content
Converged Media Lab: Top Success Criteria by AltimeterGroup on Flickr.
Top Success Criteria for Converged Media: Combining, Paid, Owned & Earned Media
From the Altimeter Group: “11 Success Criteria to Make Converged Media a Reality: We found through interviews a set of patterns from respondents on what will make this a reality and organized the criteria into four distinct categories: Strategy, Organization, Production, Analysis. While this process is likely followed in any individual point channel, now, it must be an integrated approach.”
Via Flickr:
From Altimeter Group Report: “The Converged Media Imperative: How Brands Must Combine Paid, Owned and Earned Media,” by Rebecca Lieb and Jeremiah Owyang. Download the report at www.altimetergroup.com/research/reports
The Convergence of Paid, Owned & Earned Media by AltimeterGroup on Flickr.
The Convergence of Paid, Owned and Earned Media
This Venn diagram from the Altimeter Group’s latest report reveals the trend among successful brands and brand marketers who have seen measurable effectiveness from combined efforts across channels.
Via Flickr:
From Altimeter Group Report: “The Converged Media Imperative: How Brands Must Combine Paid, Owned and Earned Media,” by Rebecca Lieb and Jeremiah Owyang. Download the report at www.altimetergroup.com/research/reports
About Me
Chris Bechtel, a Senior Strategist at Make Good Social, and a Content Marketing, Demand Generation, Social Media Marketing and Online PR professional has spent more than 15 years working with companies from small business ($1MM) to large enterprises ($500MM+) including ACS (a Xerox Co.), City National Bank, Epson, and Toyota extend the reach of their content online.
Contact Me: about.me/chrisbechtel
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