Attract and retain customers with Frequent, Authentic, Relevant, and Engaging content
A lot has changed in the last 3 years in Google’s search algorithms, from Caffeine, to Freshness, to Penguin to Panda. Moving the emphasis to social signals and content. So, you might think the work of an SEO consultant has changed dramatically. When, in fact, it hasn’t. Even in 2009, as evidenced in this post from Rand Fishkin of SEOmoz, the majority of time is spent:
"Convincing the inexperienced that SEO is a worthwhile, high ROI channel, worthy of investment + Acquiring budget and resources to successfully accomplish critical tasks."
Even 3 years later, much of this applies to the role of SEO, and social and content marketing.
Would you agree? Isn’t this how you STILL spend your time?
Google just released this video with tips for Start-ups on SEO best practices. As I mentioned in my post yesterday, 5 Reasons to Focus SEO on Content, “classic SEO” techniques such as stuffing keywords into the Meta data just don’t work anymore, since Google ignores all of those factors now and focuses primarily on content and social signals.
To further illustrate the point that content is king. Check out the video and these key takeaways from Google’s Maile Ohye, developer advocate on Google’s Webmaster Central Team:
“It’s great to have a fancy site, but try not to focus so much on site fanciness that you don’t actually have indexable and searchable text.
"You want to use relevant keywords naturally in your text. These keywords are like query terms that normal people would use to find your product or your business.”
"Each page should include a unique topic, title and meta description for the snippet that appears below the link listed on the Google search results page, but meta keywords tags aren’t needed. Keywords should be in the file name and typed with lower case letters."
Relevant and engaging content is the unifying factor here. For social media marketing Ohye recommends:
“Play to your authentic strengths,” she added. “It’s likely that your company has limited resources so if your CEO likes to tweet, go ahead and let them. If you have a salesperson who really enjoys Facebook, that’s terrific… and let them interact with the community there.”
You can see how this all fits into our F.A.R.E. social and content marketing model (Frequent, Authentic, Relevant, and Engaging), where frequency is key to boost the social signals, and authenticity is important as developers communicate with developers and the CEO with members of his/her community, etc.
To learn more about how we can help your start-up, contact Make Good Social today.
By now, most of you have probably implemented many traditional SEO techniques, keywords in Meta Data, keywords on page, as many inbound links as possible, etc. Now, some of those factors might be actually hurting your search ranking.
According to the latest ranking factors data from Searchmetrics the following factors are most relevant for a good ranking in Google search results:
As we’ve discussed previously on this blog, Google is continuously looking to improve the quality of its search results.
Chris Crum at WebProNews reported yesterday on the 4 primary factors:
So, what does this mean to you?
Continue to focus on F.A.R.E. Content (frequent, authentic, relevant and engaging) so you best take advantage of Google’s emphasis on what is new, high-quality, relevant content.
What are your experiences with the Google updates? Are you seeing better search results? Or, are the search results, less relevant, but more recent?