Attract and retain customers with Frequent, Authentic, Relevant, and Engaging content
"Brands are no longer created, they are co-created".
"Social capital is the key that unlocks digital influence and new customer touchponts".
Google just released this video with tips for Start-ups on SEO best practices. As I mentioned in my post yesterday, 5 Reasons to Focus SEO on Content, “classic SEO” techniques such as stuffing keywords into the Meta data just don’t work anymore, since Google ignores all of those factors now and focuses primarily on content and social signals.
To further illustrate the point that content is king. Check out the video and these key takeaways from Google’s Maile Ohye, developer advocate on Google’s Webmaster Central Team:
“It’s great to have a fancy site, but try not to focus so much on site fanciness that you don’t actually have indexable and searchable text.
"You want to use relevant keywords naturally in your text. These keywords are like query terms that normal people would use to find your product or your business.”
"Each page should include a unique topic, title and meta description for the snippet that appears below the link listed on the Google search results page, but meta keywords tags aren’t needed. Keywords should be in the file name and typed with lower case letters."
Relevant and engaging content is the unifying factor here. For social media marketing Ohye recommends:
“Play to your authentic strengths,” she added. “It’s likely that your company has limited resources so if your CEO likes to tweet, go ahead and let them. If you have a salesperson who really enjoys Facebook, that’s terrific… and let them interact with the community there.”
You can see how this all fits into our F.A.R.E. social and content marketing model (Frequent, Authentic, Relevant, and Engaging), where frequency is key to boost the social signals, and authenticity is important as developers communicate with developers and the CEO with members of his/her community, etc.
To learn more about how we can help your start-up, contact Make Good Social today.