Attract and retain customers with Frequent, Authentic, Relevant, and Engaging content
As we’ve discussed previously on this blog, Google is continuously looking to improve the quality of its search results.
Chris Crum at WebProNews reported yesterday on the 4 primary factors:
So, what does this mean to you?
Continue to focus on F.A.R.E. Content (frequent, authentic, relevant and engaging) so you best take advantage of Google’s emphasis on what is new, high-quality, relevant content.
What are your experiences with the Google updates? Are you seeing better search results? Or, are the search results, less relevant, but more recent?
So what is FARE Content Marketing?
Over the last 7 years, I have been lecturing regularly at both UCLA and Loyola Marymount University to undergrads and professionals (taking extension courses) on Public Relations, Social Media and Digital Communications.
I coined the acronym F.A.R.E. to make it easy for students (and professionals alike) to understand the keys to success in building relationships online. That success is built upon content that is: Frequent, Authentic, Relevant and Engaging.
Art and creativity are inextricably linked to business communications, and the goal of business communications is to make us move. Move to buy, move to recommend, move to take an action.
So what needs to happen so that we can achieve those goals as marketers and communicators? Create content that is F.A.R.E.